M&C Saatchi Stages Curacao ‘Treasure Hunt’ (AdWeek)
Posted on April 12th, 2009 by Free Stuff News
LOS ANGELES M&C Saatchi has buried $500,000 on a little-known island and created a treasure-themed campaign and sweepstakes to help people remember its name: Curacao, which it has also dubbed the "hidden treasure of the Caribbean."
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